Wednesday 30 May 2012

Donatella Versace

Donatella Versace is one of fashion's survivors - not least for enduring the misery of her brother Gianni's murder on July 15 1997 - she had always been his muse and he dedicated perfume Blonde to her and her famed platinum mane. She has kept Versace as a major player in the fashion stakes since his death, whilst publicly emerging from her own addiction issues.

She now oversees the production of a dozen collections each year. Versus - which was handed to her by her brother - has been successful for more than a decade. Celebrities love her and she has a loyal following, from Elizabeth Hurley to Jennifer Lopez.

Donatella is now separated from her former husband, former model Paul Beck. They have two children and Beck continues to look after Versace's advertising. Together they pioneered the use of celebrities in advertising brands, recently using Madonna then Demi Moore.

• Gianni, Santo and Donatella Versace were brought up in Calabria, Italy, by their father and dressmaker mother
• After her uncle's death, it was Donatella's daughter Allegra - then aged 11 - who inherited the lion's share of his fortune - a 50 per cent stake in the Versace brand.
• In February 2001, Donatella launched her own fragrance, Versace Woman

Under Donatella Versace's watch, the company has moved beyond clothing to include fashion, accessories, home furnishings, and hotels into a complete lifestyle brand. The brand has confirmed cult status. Gianni's niece (Santo's daughter), Francesca Versace, also studied fashion at Central Saint Martins.

In 2008 Donatella Versace was made the honorary chairman for London's Fashion Fringe, judging upcoming designer talent.

In 2009 Donatella asked Christopher Kane to revive Versus the diffusion line originally started off by her brother, Gianni Versace in the Eighties. The pair have successfully revitalised the brand, making it a major player again on the Fashion Week schedule.





http://www.vogue.co.uk/spy/biographies/donatella-versace-biography
http://en.wikipedia.org/wiki/Donatella_Versace





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